Why Most Christians Fail at Evangelism – Here’s How to Fix It

Many Christians struggle with evangelism, feeling unsure, awkward, or fearful of coming off as too pushy. But sharing faith doesn’t have to feel forced or uncomfortable. In the Natural Outreach Workshop, I break down common mistakes Christians make when sharing the Gospel and provide practical steps for effective, natural outreach that fosters genuine relationships.

Common Evangelism Mistakes
Most outreach efforts fall short because they rely on formulaic approaches that don’t resonate with today’s audience. Many Christians feel they have to convince others or pressure them, often leading to uncomfortable conversations that do more harm than good. Instead, learning to simply live out your faith authentically and build trust can make a world of difference.

Building Real Relationships
People respond to love, respect, and understanding, not to feeling like a “project.” Genuine outreach begins with friendship and compassion, allowing others to see how God’s love transforms lives. This workshop walks you through how to build real relationships that make others curious about the hope you have in Christ.

5 Key Sessions to Transform Your Approach
The Natural Outreach Workshop originally launched as one in-depth session but is now split into five focused sessions to help you understand and apply each concept.

  • Session 1: Discovering your “why” behind sharing the Gospel
  • Session 2: What NOT to do – avoiding the common pitfalls
  • Session 3: Preparing yourself spiritually and emotionally
  • Session 4: How to invite others without pressure
  • Session 5: Reflecting on your journey to strengthen your outreach

Check out the playlist embedded below and explore each session to see how you can transform your approach to sharing the Gospel with confidence and compassion. If you’re ready to make an impact for Christ, this workshop will give you the tools to do it naturally and effectively.

Handouts




How churches can get ahead of the culture and technology curve

I’ve been looking at the leaks of Apple’s upcoming announcements for hardware & software. Looks like some cool stuff coming, but more consolidating what can already be done under their own roof. That said, it got me thinking about all those years of doom back in the 90’s and beyond. Apple is now one of the most valuable companies in the world at nearly a trillion dollars in a tight and fluctuating race with Amazon, Alphabet (Google), and Microsoft, each constantly inching each other out. Remember when Steve Jobs cut a deal with MS as a means to barely stay afloat? How the mighty have fallen! And how did this shift happen? Seems pretty obvious: Apple embraced mobile & Internet early. MS focused on the desktop, making them the Kodak of the silicon valley. Even Windows 8, which tried to be mobile, essentially tried to cram a desktop system onto mobile devices, whereas Apple is showing how it needs to happen, gradually bringing mobile to the desktop.

What can churches learn?

Now, think about most churches, especially Lutherans. We’re notoriously behind the curve. We take a wait-and-see attitude with just about everything. At best, we look at corporate strategies and mimic them. At worst, we refuse to learn from the private sector and act like the Amish, just stopping innovation a few years later than they did.

We seem to think that, since the message of the Gospel doesn’t change, we need to use the same means of transmission that we’ve used for the past 500 years. But why 500? The reformers embraced the printing press, the hot new technology of the time. Yet as we find ourselves in the biggest communication shift since, we’re slow to embrace it. Yeah, most churches have websites (Yeah, most. Not all. That’s like not being listed in the Yellow Pages 50 years ago.) that look like they were designed 20 years ago. Few churches have a social media strategy. Few churches take a hard look at technology and communications trends and try to get ahead of the curve and thus always lag behind. But churches are in the communications business!

“But technology is expensive!” Some is. But social media is free. And truly social social media that focuses on relationships and interactions instead of ads for events and services doesn’t require paying for boosting posts — those posts boost themselves thanks to social media algorithms. And churches are in the relationship business!

How can we know what’s next?

But predicting the future is hard without a vision of seraphim and God’s throne in the temple! (Isaiah 6) Which direction is the curve heading? It’s not difficult to figure out, and it’s the same geeks who brought us the technology that are leading the charge in the next big change. Mobile technology has isolated us. Social media has made it worse by providing pseudo-relationships. Everybody is hungry for real relationships, middle-of-the-night-crisis friends. And where do we see that happening? Dungeons and Dragons is more popular today than ever. Why? Because the best part of the game is sitting around a table with a bunch of real people, swapping stories, telling jokes, and getting to know each other. Yes, technology has infiltrated the game, but D&D Beyond and other online tools have made it easier for people to connect using pencil and paper on a table, using the technology as the tool it should’ve been all along: help to make it easier to bring people together. This is how the church should work!

Even as western culture becomes more unchurched, the church is uniquely poised to offer the culture exactly what it’s looking for, along with what they’re not expecting: hope, peace, and eternal life. If we use technology to assist in building real-life friendships, we just jumped out ahead of the curve. Even Apple isn’t there yet, although they see it. Then again, that’s what the church did 500 years ago and 2000 years ago. The same strategy has always worked. It’s time to get back to being what God designed us to be, and He has provided great tools to help us!

How will your church use technology this year to facilitate in-person interaction? Leave a comment below!




Family Sunday School Resources

We’re looking for ways to connect Sunday school with the rest of the week, home/family, etc. So I’ve started a project that will be take-home based on the CPH lesson each week. I’ll probably do it through the rest of the year if anyone’s interested in using it. It could use some formatting, and I wouldn’t mind a better name for it. If you have ideas, let me know.

There’s going to be a few weeks when we don’t have class. If people outside our congregation are using this, I’ll write them up for you, so let me know. If I don’t hear anything, I won’t bother.

https://docs.google.com/document/d/1GyamXy4W2g0VZz1bbepMONpyr3N9tdzqywG2IYuACc8/edit?usp=sharing

 




Attractional vs. Missional (Can’t we all just get along?)

A little background: When the church first started, it met with a lot of opposition. It was a pre-churched culture, where people didn’t know what Christianity was about and had never heard of some Hebrew preacher named Jesus of Nazareth. But over time, the Gospel spread, because Christians had a reputation for extreme love, like picking up discarded babies on the roadside and adopting them, or when a plague would hit a city, and the healthy would leave to avoid the plague, the healthy Christians would stay behind to minister to the sick and dying, even though many of them would end up dying in the process.

Most Western churches use the Attractional model and have used it for over a century but especially within the past 70 years. It focused on attracting people to come to church, bringing them to the property. Once on site, we hope they’ll stay based on the preaching, music, décor, friendliness, or whatever. That model worked in a churched culture where “Christian” was synonymous with “good citizen.” More or less, the Western world has been churched since Constantine legalized Christianity and essentially made it the state religion in the late 4th C. In a churched culture, politicians attend services on Sunday morning regardless what they believe, because it makes them look good to the general populace. Note that the Attractional model will increase the number of people in the pews still today, but mainly transfer growth or churched Christians, not the unchurched or dechurched.

But since the 60’s, and especially in the past 20-30 years, we’ve been moving gradually to a post-churched culture. The church is now seen with suspicion. It’s irrelevant. Evangelism is considered extremism. We find ourselves in a similar situation as the early church, where the church is no longer at the center of the culture, except people have heard of Christians and see us more as a voting bloc than a movement of love.

Figure of a Missional Perspective

Figure of a Missional Perspective (Photo credit: Wikipedia)

In response to that, a new movement started in England by Mike Breen, who saw the Christian church there decaying. He looked at the way the church functioned in its early years and decided to follow the model of the apostles, so he formed “Missional Communities,” small groups (like “the 12” or even the 4 in the Gospels) centered on the Bible who would go out into their local contexts (neighborhoods, workplaces, etc.) and get involved in the community together, building relationships, inviting others into their Missional Community. Eventually, those small groups grew and split and grew until multiple groups came together for medium-sized groups (like “the 72” in the Gospels) who would have Bible studies similar to what we have here (while still meeting and serving with their small groups), and the medium groups eventually came together for large groups (like “the crowds” in the Gospels) for corporate public worship. This model has been replicated around the US with great success. I’ve talked to Mike Breen personally about implementation and spent a couple thousand hours listening to him and others who use the Missional Model. I’ve also listened to pastors from China, where they’re Baptizing 30,000 people per day where they can go to jail for it, and the model they’re using is very similar, because when trained to live their faith and pass it on to others, disciples make disciples.

Understand that Attractional and Missional aren’t mutually exclusive. Heating the church in the winter, having a website and sign out front, preaching to “felt needs” (every one of my sermons centers around a real-life question with an answer found in Christ.) and remodeling the sanctuary are all Attractional methods, and they’re necessary to seeing people come back, but they won’t get an unchurched person here in the first place. That also gets to the question of what’s our goal in outreach, but this is getting long enough already.

To this end, we’re developing Delivered Hope. So what does Delivered Hope have to do with this? It gives people who are used to a solely Attractional model a taste of what Missional outreach looks and feels like. It gets us collectively into the community, changing our focus to working with the community for the greater good. It’s a way to make it easy for people who aren’t used to outreach that reaches out.

Strange phenomena seen with churches that shift their focus to more Missional: people start showing up—not the people directly affected by or involved in the efforts. I hear this over and over. It’s as if God is saying, “OK, now that you’re shifting your focus outward, I’ll send help.” But we also need to move our focus and goals away from numbers on the weekend to number of disciples making disciples.




Missional Living: The Prereq Course

Figure of a Missional Perspective

Image via Wikipedia

They will come, and you will see them. They will ask questions like, “Where do I pay?” and they won’t know where to sit. They’ll scout the place out before bringing their kids. They’ll look around constantly to make sure they’re doing what everyone else is doing. They’ll check what you’re wearing to figure out whether they’re overdressed or underdressed. And they’ll be terrified. But they’ll also find themselves in awe and wonder of a God who can love them, a Supreme Being greater than the universe that wants to be in a relationship with them, and a pure and just God Who at the same time forgives all sin.

They’re the unchurched, but they won’t come unless they have a compelling reason to. And they have lots of compelling reasons not to. Now, you may be tempted to think, “But they just should!” But that makes church sound like Metamucil: It’s not pleasant, but it’ll clear the bad stuff out of you!

Missional living is about showing people that faith defines who you are instead of being something you do. And it’s more than being nice: it’s living sacrificially. “These things that I once considered valuable, I now consider worthless for Christ. It’s far more than that! I consider everything else worthless because I’m much better off knowing Christ Jesus my Lord. It’s because of him that I think of everything as worthless. I threw it all away in order to gain Christ” (Philippians 3:7-8, GWV) Some pastors call it, “Living the Six,” or living out your faith the other six days of the week like you do Sunday morning. And what happens when we do that?

In the same way let your light shine in front of people. Then they will see the good that you do and praise your Father in heaven. (Matthew 5:16, GWV)

As Christians, we live in such a way that it will lead people to praise God. Think about that as you plan your day, your week, your life. “How can I live that people will be so amazed by the love I show that it will move them to praise God for me?” That’s a tall order, isn’t it? Yet that’s the kind of life Jesus calls us, His disciples, to live. He calls us to love our neighbors as ourselves, love our enemies, and pray for those who persecute us. What does that look like? St. Paul spells it out for us in a familiar passage often read at weddings (then forgotten before the reception!).

Read this passage, and think about your spouse. (If you’re not married, think about a family member or good friend.)

I may speak in the languages of humans and of angels. But if I don’t have love, I am a loud gong or a clashing cymbal. I may have the gift to speak what God has revealed, and I may understand all mysteries and have all knowledge. I may even have enough faith to move mountains. But if I don’t have love, I am nothing. I may even give away all that I have and give up my body to be burned. But if I don’t have love, none of these things will help me. Love is patient. Love is kind. Love isn’t jealous. It doesn’t sing its own praises. It isn’t arrogant. It isn’t rude. It doesn’t think about itself. It isn’t irritable. It doesn’t keep track of wrongs. It isn’t happy when injustice is done, but it is happy with the truth. Love never stops being patient, never stops believing, never stops hoping, never gives up. (1 Corinthians 13:1-7, GWV)

How greatly have you failed in this kind of love?

Now read it again, but think about the people in our community who don’t know Jesus. Seriously, read it again. Have you been loving to your community? No? Jesus forgives you. He didn’t just come to model that love, but to live that love and die that love for you as well as for those who don’t even know that.

But read it one more time, and as you read each sentence, pray, “God, show me how to love that way, the way You loved me.” Memorize it. Tape it to your car’s dashboard. Attach it to your computer monitor or your TV or bathroom mirror. Set it on your dinner table. Paste it in an email and send it to [email protected] so it keeps getting sent back to you every day. And read it, praying again and again that God show you how to live that kind of love.

When we read about Jesus washing His disciples’ feet, we don’t bat an eye, because our feet, at worst, have sweaty lint on them. To get an idea of the kind of life Jesus was demonstrating, contemplate volunteering (i.e. no paycheck) to change adult diapers in the local Alzheimer’s unit. Every day. Third shift.

If God hasn’t called you into charitable elderly care, in what ways is He calling you to live like that? Because when you do, people who don’t know Jesus will come to know you. And they will wonder what makes you tick, why you’d live your life in a way that may seem admirable, but just doesn’t make sense. And when they hear about Jesus, they’ll realize that the Almighty God did exactly that for them, all the way to the cross and back. And they’ll change their Sunday morning plans.




Overcome Evil with Good

Conveyor belt

Image via Wikipedia

Originally written for Shepherd of the Ridge Lutheran Church, apply these ideas to your local context.

Don’t let evil conquer you, but conquer evil with good. (Romans 12:21)

When things don’t seem to go our way, whether in our jobs, our family, our finances, or our church, it’s easy to get discouraged. We try to get ahead, and so often, as we try to move forward, we find ourselves on a conveyor belt pulling us back. It’s all we can do just to remain stationary, and when we manage just to keep up, we can feel pretty good about ourselves.

In his book, Direct Hit, Paul Borden says, “Being content with an impotent, declining congregation that is ignored by the community is evil.”

Those are strong words, but they’re true. Right here in North Ridgeville, 20,000 people don’t know Jesus as Lord and Savior, and many of those who do treat Him more like a casual acquaintance instead of the lover of our souls He really is. God has placed us here to reach out to them with His love to foster new and renewed relationships with Christ Himself and with His bride, the church.

But if we’re doing the best we can and still not moving forward, how do we change that? The answer is simple: get off the conveyor belt.

Have you ever, while driving, seen a bird in front of your car, and when trying to get away from the car, it flies straight ahead instead of going up or to the side? I just want to yell, “You’re a bird! You have wings! Go up!”

We’re the church! We have the Holy Spirit! Go up!

How do we do that? First of all, pray. Pray some more. Pray for God’s direction, for clarity of vision so we can see the path that lies before us. Pray for faith to walk down that path. No, pray for faith to run down that path. When God parted the sea for Israel to escape Egypt, it took faith to walk between those two walls of water, knowing at any moment, the wind could stop, and the walls would crash down on them. But really, that couldn’t happen. They were being held up by God, and God would never destroy His people as they walked by faith. Pray for the assurance that He will lay His path before us as well. And when He lays that path before us, pray that God give us swiftness and sureness of foot, that we move forward boldly, but all the while remain on His path, not our own.




Glenn Beck, Social Justice, and the needs of your neighbor

Image by david_shankbone via Flickr

Originally written for Shepherd of the Ridge Lutheran Church, apply these ideas to your local context.

Glenn Beck told his listeners to check their church websites for the words, “Social Justice,” and if they find them, to run away. Well, for the first time, they now appear on our site, as of this post, the words now appear here, so you have a choice. You can run away, or you can think for yourself.

I know some of our members are Glenn Beck fans. Fine. I’m not going to tell you where you should stand politically. As I listened to the clip, I think a lot of people have been taking it out of the context. It doesn’t sound to me like he’s telling people not to help the poor, or even that the government shouldn’t. Giving him the benefit of the doubt as the 8th Commandment dictates, it sounds to me like he’s more concerned that this concept is being used to promote political programs and, according to him, socialism. That may or may not be. I’m a theologian, not a political scientist.

I would be concerned, however, with churches promoting this terminology, though, because good idea or not, it’s a political idea. Justice falls firmly into the realm of the “Kingdom of the Left,” the government. When the church talks about justice, we point to the cross, where God’s justice was carried out against Jesus as our substitute. Jesus said (John 18:36) His kingdom is not of this world, so when churches speak out on justice issues, that is, the realm of the government, they’re stepping outside their realm of authority. Individual citizens can and should speak out on these issues, but not when it comes across as, “Thus says the Lord.” We should all speak out for the poor, but the Bible doesn’t address which government program is the best solution to help them. Christian citizens should use their reason to determine which they believe to be best, then work to make that happen through appropriate means. If your pastor pushes a specific political agenda, talk to him, and ask him to remain focused on the Gospel instead.

That said, churches are called on to perform acts of social mercy. The entire Christian faith revolves around the mercy God has shown us, and He calls us to extend that mercy to all people. (Isaiah 1:23) Whether you’re a Republican, Democrat, Communist, or Anarchist, those struggling with life in a fallen world need help. Some need financial help. Others just need a listening ear. Whatever peoples’ needs, how can we keep God’s mercy to ourselves? Be assured that God will take care of you, so don’t worry about your needs, and go help your neighbor, not because you must, but because that’s who you are: a new creation in Christ, forgiven and empowered to love. (Ephesians 2:8-10)




The War on Christmas: An Exit Strategy?

Originally written for Shepherd of the Ridge Lutheran Church, apply these ideas to your local context.

It’s that time of year again, a time to celebrate peace on earth and, if necessary, shove it down your neighbor’s throat. While this year’s controversies seem fewer than previous years’, the question of “Merry Christmas” vs. “Happy Holidays” vs “whatever holiday you Wannakuh” continue. What’s a Christian to do?

First of all, this is a question of Christian liberty. The simplest answer is, “Whatever you want,” and the answer may be that simple. The Bible doesn’t dictate how to respond to a cashier in a store except with gentleness and respect. (1 Peter 3:15) Sadly, we’re sometimes so adamant about making sure people keep “Christ in Christmas” that “Merry Christmas” becomes a battle cry instead of a joyous greeting. You can’t demand that anyone acknowledge or observe a particular holiday any more than you can demand that someone believe that, in Jesus Christ, the infinite God became a human baby.

It seems that we’re more concerned about shopping centers proclaiming Christ than our own lives. Instead of getting angry when the store clerk says, “Happy Holidays,” you have several options:

  • Say, “Thanks. You, too.” (You do celebrate the pagan holiday of the New Year, too, right?)
  • Say, “Thanks, and merry Christmas to you,” with a smile on your face.
  • Say, “Thanks. I’m sure the extra work for you can make it not so happy, but I hope you can find joy in the midst of it.” (Compassion—pretty novel, right?)
  • Beat them to it, but not as a race. As they ring up your order, say something like, “Sometimes, it’s hard to see how all this was intended to point to God becoming a baby to save mankind.”

Whatever you say, say it with joy. God has become man, and since the world crucified Him the first time, we shouldn’t be surprised if they do it again and again, but that’s why He came. Whatever the world happens to say to you, thank God that the same stores that don’t allow their employees to say, “Merry Christmas,” often have, “Oh, come let us adore Him, Christ the Lord,” piped over their speakers in the store. Enjoy the irony, and take a moment to pray for those who work and shop in that store, that as they wrap their gifts, they come to know the One who was wrapped in swaddling clothes and laid in a manger to save them.




Evangelism Moment: Connecting the Dots

Originally written for Shepherd of the Ridge Lutheran Church, apply these ideas to your local context.

Image via Wikipedia

As part of my personal devotions, I listen to other pastors’ sermons, since listening to my own seems a bit redundant. Yesterday, I was listening to a brilliant sermon by Pastor Joe Burnham of Denver, and I’d like to share some of his insights on evangelism.

He separates people into two categories, those with a church background and those without. Using the illustration of a Dot-to-Dot activity, those who have spent some time in a Christian church have the dots, the basics of the faith, but if they don’t understand the Gospel, they need us to help them connect the dots. Usually, they have the dots of the Law, but without connecting them to see that Jesus has fulfilled the Law on our behalf, they can’t see the actual picture God has given us.

Others, like the men in Acts 17:16-34, have little or no experience or education in the Christian faith, so they need us to start with the very basics and actually draw the dots before we connect them. But first, we need to be on the same page, and this is done by finding a point of commonality. What do we have in common with that person, and more specifically, like Paul’s “Unknown God” example, what do our beliefs have in common with theirs? Once we have some common ground, we have a place to start.

Think about your friends who are not connected with a church community regularly. Do they have the dots that just need to be connected? If not, what common beliefs do you share? How can you start there to help them understand the truth God has revealed to us?




Why Christians should talk like a pirate #tlapd

Today is Talk Like a Pirate Day, and the more I think about it, as despicable as most pirates may be, perhaps we can learn something from them.

All too often, the church (and when I say “the church,” I mean, “Christians as a whole,” not a building) acts like the pirate’s mortal enemy, the ninja. We operate under stealth, meeting in secret (or might as well be in secret, as most people just don’t get up early on Sundays), and few people know our secret, since at best, we might wear a cross necklace, or we think that being nice to people will convey the Gospel inherently without actually mentioning Jesus as the motivation behind our actions. We certainly don’t announce our intentions, but insist on sneaking around, blending into society.

When Apple first opened their computer campus, they hoisted the Jolly Roger instead of any other flag, and when asked why, they answered, “Better to be a pirate than join the navy.” For a budding computer business in the 1970’s, “the navy” meant IBM, but for Christians in the United States, “the navy” is our culture. Christians are called not to conform to the world (Romans 12:2), but so often, we can’t even see the contrast between our culture and Biblical Christianity. Someone even recently asked me why the two must conflict, and sadly, the answer is that, as long as we live in a fallen world, the two will always conflict. When we’ve stopped running contrary to the culture, we’ve lost our direction and need to reverse course!
Pirates, on the other hand, are easily recognized. They act boldly. They’re often likable or even heroic (at least the fictional movie pirates!), and people find them fascinating. Christians, while sometimes feared as a political lobby (Really? Is politics our biggest concern?), are more often seen as boring than adventurous, but why is that? Pirates have been known to face tremendous peril to achieve their goals, taking a stand and fighting to the death. On the high seas, they live on uncomfortable ships and contend with everything from scurvy to being run through with a cutlass. Meanwhile, God has given us the “Sword of the Spirit,” the Bible (Ephesians 6:17), and we tend to leave it in its scabbard. When it comes to storming the gates of hell, we’re more like the Pirates Who Don’t Do Anything than the Pirates of the Caribbean.
The good news is that Jesus already walked the plank for us. We’ve committed crimes against the Crown and deserve to have our necks stretched by a short rope. And even though we’ve mutinied against our Captain, He took our place Himself. In fact, He didn’t just walk the plank–He was nailed to a couple of them. But because He went down to Davy Jones’ Locker for us, we’ve been pardoned and instead rewarded, not with doubloons, but with eternal life.
While the pirate of the movies bears little resemblance to real pirates, both modern and historical, it seems that we can learn something from even fiction about the truth. So to that goal, this entire site, just for today, will “talk like a pirate” to encourage you to do the same. Be bold and send this article to a friend, but do it quickly. This article will disappear at midnight, and Jesus might return even earlier.